Wednesday, November 19, 2008

Abbe Buck, Public Affairs, Public Relations, Communications Manager. 15+ years gov. agency exp. DOD Clearance (active). Social Media expert.

ABBE BUCK  
PO Box 147,
John Marshall Highway
Haymarket, Virginia 20168-0147
Phone: (703) 753-4100 (office)
e-mail:
abbe@highviz.net


SUMMARY : Hands-on Public Relations/ Public Affairs Professional with Project Management / strategic planning skills. Strategic communication and public relations, public affairs support, relationship building in the government arena. Speechwriter for non-profits and for top military and civilian echelon through associations such as AFCEA, ITAA and Women in Defense. “Shipley Certified” proposal manager/writer/editor. Worked with United States Military, US Department of Defense, Office of the Secretary of Defense, Civilian and Intelligence agencies. Well-developed affiliations and alliances within information technology, academia, corporate, and non-profit entities, including the United Servicemen's Organization (USO), corporations (Greenberg Traurig, LLP, IBM), and Federal agencies (US Army, NSA, HHS).

CLEARANCE:           Defense Secret (Active)


EXPERIENCE:
08/99 - Present
HIGH VIZ CONSULTING GROUP/(
HighVizPR) Vienna, VA
Principal Consultant / Public Relations Director / Project Manager/Public Affairs Manager

Public Relations Professional with ten years' communications experience in areas such as:

· Strategic Communications Plans
· Development and Production of Publications
· Presentations and Oral Communications
· Crisis Communications; Reputation Management
· Internal Communications
· Media Relations
· Public Affairs – Advocacy -
Speechwriting
· Writing Articles
· Public
RelationsManagement and Training
· Special Events Training
·
Podcasting, webcasts, weblogging, eMedia. video production. micro-blogging


Podcast: Auburn University Interview:  (Professor Robert French): http://is.gd/9L81 


Public Relations, Public Affairs: Skills utilized for customers including those listed below, editorial guidance, web builds, and communication strategy, often with a recommendation of a key marketing and branding concept. Acting in role as company / corporate spokesperson (liaison to all media for CEO or corporate principals); writing  press releases (AP Style), sound bites, Internet links to key corporations and major trade publications, webcasting, bookings on broadcast media (see: PR Web online portfoio at www.highviz.net and  www.abbebuckpublicrelations.blogspot.com)

Public Relations and Agency experience as Account Manager working as liasion and strategic alliance partner with traditional prime contractors clients, including SAIC, CSC, Harris Corporation, BAE, Silo Smashers,  L-3 Communications, ASSYST, ATSC, BearingPoint, Raytheon, CACI, Booz Allen Hamilton, DRC.   Active direct representation for The USO of Metropolitian Washington, The US Army (Army Knowledge On Line), DISA, Department of Veterans Affairs, The Rendon Group, Greenberg-Traurig, LLP, Akin-Gump, other law  firms, lobbying firms, government agencies). 

Media experience:  Crain Business, Forbes, Washington Business Journal, (ABC-TV), Politico, Army Times, Stars & Stripes, Club Corp, New York Times, Government Executive, The Hill, Roll Call, Kerrigan Media (Military Information Technology) traditional media and on-line.

Project Management: Responsibilities included day-to-day Project Management through a 'Sequence of Events' formula from start to finish. Skills utilized included those in group facilitation, Complete Project Management and Account Management, including managing production teams, administrative support, human resources and outreach.

Customer Base: Client base that consisted of select and diverse customers, including:

-The Rendon Group (2007-2008) Assisted in Iraq Public Affairs support for MND-B contracts; instrumental  in the company winning a recompeted contract ($30 Million, 4 years: under Shipley Associates/LSI)

-
Advanced Software Systems (ASSYST); Capture Management Strategy, Federal Business Development "C' level entrees,  plus full Public Relations Buildup on website with PR scenarios built from 2005 through 2008: also worked to assist in company’s facility clearance:
http://www2.assyst.net/index.php/content/view/21/28/.

-
BoardBoost: Sarbanes Oxley Seminar company: Complete promotional marketing and public relations, creating start up including full build of website, and production of five televised seminars on TV Worldwide ( http://www.tvworldwide.com/ ).

-
Connection Concepts/DataPortal (IBM Premium Business Partner): Product strategy aquisition for IBM to acquire DataPortal portfolio for WebSphere/DB2 (SEE: http://www.data-portal.biz/).

-
USO of Metropolitan Washington: Worked on concept of  "Operation USO Care Package" in 2000 - 2001 at US Army Ft. Myer for USO Metro President Elaine Rogers.

-
EZ Certify.com, LLC ( SBA 8(a) Certification company responsible for corporation seminars.)

-
Information Experts, Small, woman owned, 8(a): PR, Marketing Communications and Business Development from 2004-2005; Government liaison for US Navy, Army, DOD, EPA, VA, SSA, HHS, DHS.

-
Greenberg Traurig, LLP, (Native American clients including Chitimacha, Agua Caliente HUBZone Military Business Project,) 2003-2004.

-
Data Systems Analysts, (US Army Knowledge On Line), DISA liaison for PAO Office (Betsy Flood), Ft. Detrick (DISA TKO) Army Knowledge OnLine (CECOM and AMC Offices concurrently as Content Manager).

-
Aaker and Associates Public Speaking, (East Coast Representative), www.davidaaker.com.



 Specialized Skills set: A solid "Top Down" approach: Direct contact with CEO - COO - CIO approach was incorporated in many facets of day-to-day PR/promo techniques through concept marketing. Important skill set included Business and Requirements Analysis via white paper, web content including webcasting and seminar format for each customer seeking to deploy their new concepts or entities to their potential customers

Business methodology focused on developing new concepts for clients through complete strategic and tactical levels by branding, promoting and marketing products and services within commercial Fortune 500-1000 mid-range corporations and to selected Civilian Federal agencies (DHS, EOP, SSA, State, Treasury, EPA), and Military/Defense agencies (OSD, Army AKO, Army Material Command). Through marketing plus PR, HighViz successfully introduced customers to working within government agencies and trained them in how to become eligible to receive government contracts (through the SBA's 8(a) and HUBZone programs).


4/97 - 06/99
IBM - LOTUS DEVELOPMENT CORPORATION
Washington, DC Office
Client Relationship Manager,  Defense and Civilian agencies

Military - Civilian prospecting, penetrating and developing new/existing markets for Lotus Government Sales and Marketing Region. Accounts included US Department of Defense: (Office of Secretary Defense, C3i, US Army/ASC, TRADOC, AMC; DISA, DLA, DoDEA, OSD, DFAS, DARPA); US Courts/AO (30 REGIONS) SSA (22 REGIONS) US Department of Treasury (fourteen Bureaus, including IRS, US Cus
toms Service, US Secret Service, ATF), United States House and Senate (Sergeant at Arms Computer WAN), US Department of Veterans Affairs.



1994-1997
L-3 Communications - Titan Systems (SEMCOR, Inc.)
Corporate Headquarters, Mt. Laurel, NJ
Director of Marketing, Information Systems and Services Division

Acted as Information Systems and Services' "front-end" Manager for all of SEMCOR's accounts in both Federal and Commercial Divisions. Customers in Fortune 50-100-500 companies, including Blue Cross Blue Shield, Glaxo - Wellcome, Rhone-Poulenc, Merck Medico, DuPont. Government accounts included US DoD, USAF/Air National Guard,USN/SPAWAR, US Department of Energy, NASA, US Department of Labor, US Department of Commerce.

Active liaison with Lotus Development Corporation, Microsoft, Hewlett-Packard, SUN Microsystems, Sybase, Oracle, COMPAQ, Novell. CA, BAAN, SAP.

SPECIAL MENTION: Corporate Spokeswoman for Titan/SEMCOR Warminster, PA, Aberdeen Proving Ground, MD and Ft. Monmouth, NJ fpr print and broadcast media: generated 25 press releases in three-year period. Set up 10 interviews for principals and CEO's at major media outlets within furst year if service,


Responsibilities included: set-up for full Requirements Analysis consulting) for all I S & S engagements. Heavy infiltration using "top-down" theory in uncovering potential opportunities.


As part of I S & S team, contributed up to $10 Million in revenue.



EDUCATION

University of Illinois, B.A., English, 1980

Dale Carnegie Courses (Sales and Public Speaking/Graduate Instructor)

Associations: Toastmasters, Women in Defense, AFCEA, ACT

Strategic Selling, Miller Heiman

 ''Seven Ways'' (Covey)

Capture Management, Price to Win, Proposal Management, Orals (Shipley Certified)

"Advanced Project Management" GMU Project Management program


Technical training or knowledge in:

All MS packages: MS Office 7,  SharePoint, excel, word, Power Point, Outlook; Adobe,IBM, Websphere, Lotus Notes, SUN, CA, Remedy


 Social Media Expert (Twitter, Facebook, My Space, Blogger, YouTube, Reddit, Digg, Technorati, Wiki, Knowledge Management, Content Management, Mobile Blogs, Vlogging, Micro-blogging Specialist)


References available upon request

 

Portfolio available upon request



2 comments:

Abbe Buck, PA, PR, PM, OM said...

Now on Twitter

www.twitter.com/abbebuck

Abbe Buck, PA, PR, PM, OM said...

Abbe Buck Hann Resume - Capture - Facilitation - Client Management
Abbe Buck Hann Resume - Capture - Facilitation – Account Management

Abbe Buck
(703) 753-4100 (Home Office)
(703) 629-3183 (Mobile Phone)
e-mail: abbe@highvizconsulting.com

News article: Profile: Washington Business Journal - http://washington.bizjournals.com/washington/stories/2002/03/25/smallb1.html


Career Objective:

I am seeking to obtain a Capture Management/Client Management role within a Federal Prime Contractor or Fortune 500 law practice, lobbying firm, technology, pharmecutical or industrial corporation. I would like to apply over fifteen years of experience years as a manager and business developer in federal contracting and facilitation to a corporation or top lobbying/law practice seeking to build further on a proven track record.

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Professional Experience

August 1999-Present
HighViz Consulting Group (McLean, VA)
Principal Consultant - Capture Manager; Facilitator, Government Affairs: FSO

Founded Start-up Company to facilitate, market and promote minority and woman owned [8(a)] Information technology, marketing and industrial small business corporations within Federal Government agencies. for selected contractors and legal entities. Performed duties as major federal government facilitator specializing in Native American law, mergers and acquisitions and “capture” strategies in government contracting, working with the following agencies:Defense: Office of Secretary of Defense, Joint Chiefs of Staff, US Army; US Army AKO, (converging to Defense Knowledge Online), US Army CECOM, US Army CIO (G-6), FORSCOM (Forces Command) TRADOC (Training Commands) , US Air Force CIO Office, USN OPNAV (Naval Operations).Civilian: SBA, Social Security Administration, EPA, Homeland Security, Department of State, Department of Labor, Department of Treasury, Department of Justice, US Department of the Interior (Bureau of Indian Affairs).

As INTEGRAL business developer, developed “tag teams”, teaming with top prime contractors SAIC, Booz Allen Hamilton, UNISYS, Northrop Grumman, Lockheed Martin, AT&T, Bearing Point, CACI, and IBM, working on bid/no bid contracts within Defense and Civilian agencies.Client shift to commercial sector: law firms and non-profit entities occurred with IRS Sarbanes Oxley Law Start up (BoardBoost), Native American federal government contracts (Greenberg Traurig Law firm, working with firms suich as Akin Gump, Cassidy, Steptoe and Johnson), and 8(a) Federal Contracting (EZ Certify, SourceTec). Developed complete marketing and business plans, proposal and project management strategies for customers to secure business. Planned and executed complete “Sales/Account Capture” model for IBM for major software acquisition.

Career highlights include:

Performed complete Capture and Proposal Management (dual role) on ALLIANT SB 15 Million GWAC (Government Wide Aquistions Contract). Led Capture plan to fruition, client interface and proposal process. Win = 375 Million over 10 years to corporation. Obtained the corporation's Facility Clearance (Interim) and DCAA Audit via FEDSIM under PCASsubcontract under SAIC. Also acted in co-FSO capacity. (ASSYST)

Managed $6 million three year 8(a) set aside “capture” (close) of sale for EPA Radiation testing contract in 2004. working to obtain DCAA audit (Information Experts)

Responsible for $2.5 million pre-acquisition for software package to be purchased by IBM’s WebSphere division, Armonk, NY (Data-Portal/Atlantic Coast Technologies)

Hired a four people government “tag team” of sales and business developers to work within federal agencies reviewing and tracking specialized potential government contracting opportunities for two HighViz clients within a three year period. (EZ Certify, Stellent)

HUBZone and Native American specialist (corporation and outsourcing liaison to major corporations for tribal employees who can work for industry living on reservations (HUBZones). Introduced concept of retiring Military Officers considering start-up companies after leaving service, bringing a unique business acumen to Indian Reservations, which as HUBZones, and are eligibe for set-aside contracts (Greenberg-Traurig, LLP)

-------------------------------------------------------

June 1998 - August 1999
Government Micro Resources, Inc. (Manassas, VA)
Federal Business Development Manager, CSA II


Responsibilities included working with Federal agencies, both Military and Civilian; Requirements Analysis for GMR's Network Management Division.Business Development strategy included: ESM overview and recommendation, messaging migration in Microsoft, Lotus and Groupwise (Novell) arenas; Knowledge Management, Y2K.GMR successful in 250% ROI first 90 days of inception to customers using ESM strategyDuties included developing and maintaining strategic capacity with corporations (as Primes) such as SAIC, TRW, IBM, Northrop-Grumman, Lockheed-Martin, Hughes, Para Protect, Telos, CSC, CACI for GMR, Inc. and GMR's 8(a) subsidiary, T3 Corporation.Major account: DISA (Defense Information Systems Agency) and like-DoD agencies in having LAN to WAN communication established in Defense Messaging System (DMS) software in both MS and Lotus versions.Projections for GMR with DISA account lead to revenues up to $4 Million in a nine-month period (175% of quota). This number solely based on earned-value.

---------------------------------------------------------

April 1997 - June 1998
IBM - LOTUS DEVELOPMENT CORPORATION (Rosslyn, VA)
Federal Software Account Manager,
Defense and Civilian agencies


Military - Civilian agency prospecting, penetrating and developing new/existing markets for Lotus Government Sales and Marketing Region.Accounts: US Department of Defense: (US Army/ASC, TRADOC, AMC; DISA, DLA, DoDEA, OSD, DFAS, DARPA);Civilian US Courts/AO, (30 REGIONS) SSA, (22 REGIONS) US Department of Treasury (fourteen Bureaus, including IRS, US Customs Service, US Secret Service, ATF); United States House and Senate (Sergeant at Arms Computer WAN), US Department of Veterans Affairs, Federal Communications Commission.IBM Business Partners as a Specialist in strategic recommendation for use of Lotus software (Versions R3 through R5) and IBM Hardware/ IBM companion products (Tivoli Framework, IT Director, Service Desk, AS 400, OS 390, DB2), throughout each Federal agency's enterprise.Uncovered additional client need/interest in Y2K, E-commerce, Knowledge Management, Intanet/extranet, additional sales generated

SPECIAL MENTION: Only representative in region with an emphasis in DoD/Intels and Civilian agenciesWorked in Strategic Alliance (teaming) capacity with top prime contractors and government customers in services and product sales capacity.Major conduit with DMS strategy to DoD/DISA community. Responsible for Notes $3 Million purchase of 150,000 licenses in June, 1997, resulting in Government Sales award for regionDuring final months generated a $5+ Million pipeline in Federal Sector (Military/Civilian Accounts) exceeded performance objectives by 250% over quota 212% in 1997 @ $4.5 Million).


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1994-1997
L-3 Communications TITAN SYSTEMS (SEMCOR, INC.)
Corporate Headquarters, Mt. Laurel, NJ
Director of Marketing, Information Systems and Services Division

Acted as Information Systems and Services' "front-end" Manager for all of SEMCOR's accounts in both Federal and Commercial Divisions. Potential customers in Fortune 50-100-500 companies, including Independence Blue Cross, Blue Shield, Glaxo - Wellcome, Rhone-Poulenc, Merck Medico, DuPont. Government accounts included US DoD, USAF/Air National Guard,USN/SPAWAR, US Department of Energy, NASA, US Department of Labor, US Department of Commerce.Active liaison with Lotus Development Corporation, Microsoft, Hewlett-Packard, SUN Microsystems, Sybase, Oracle, COMPAQ, Novell. CA, BAAN, SAP.Responsibilities include: set-up for POAM and full Requirements Analysis consulting) for all I S & S engagements. Heavy infiltration using "top-down" theory in uncovering potential opportunities.As part of I S & S team contributed up to $10 Million in revenues generated in a three + year period.Lotus Education: Resulted in becoming Trainer/Instructor (1994-1995) Training to BUPERS US Naval personnel in 1996-97) Lotus Authorized Education Center.

Special Mention: SEMCOR company spokesperson (liaison to all media from 1994-1996); press releases, sound bites, Internet links to key corporations and major trade publications.

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1990-1994
DATAPRO INFORMATION SERVICES, a McGraw Hill Company
(now Gartner - Datapro)
Delran, NJ
Account Executive, Federal Services Division

Responsible for inside/outside sales of specialized reports on the computer and communications industry. Heavy emphasis on LAN to WAN connections, network integration, interoperability issues.Special Mention: Acquired full procurement knowledge while at DATAPRO; partial set up of GSA Schedule, RFP's, RFQ's, SOW's, SOC's, BPA's etc. Introduced DATAPRO GSA Schedule to resellers and Federal integrators to add to their existing sales agreements agency-wide.

NOTE These generated dollars were previously unrealized. As a result, named Salesperson of the Year in 1991-1992, 1992-1993 at 174% quota (1991).

EDUCATION

University of Illinois, Circle (1980)
English (Communications)

CONTINUING EDUCATION
Dale Carnegie Courses (Sales and Public Speaking/Graduate Instructor)
Strategic Selling, Miller Heiman, 1991-1998
''Seven Ways'' course, 1995,
Contract Management support (Shipley).
"Advanced Project Management"
GMU Project Management program. (2001-02)

Technical training in MS Excel, all MS programs, Power Point, Outlook; Adobe, Lotus Notes, Knowledge of SUN Microsystems,\ Picturetel, Filenet, Tivoli, Prosoft, Remedy, SAP, Computer Associates. Special Skill set: Knowledge Management, CoP, Web content management, Self-study, Learning911.com: (web portal courses): HTML practices, E CRM Methodology, XML, Java. Packages) MM flash programs, intranet specialist.

AFFILIATIONS

FIRSTGOV
ASAE.org
AFCEA, 1996--present
AFCEA NOVA Chairperson Publicity (2004-2005)
ITAADoD Knowledge Management
KM CoP Users Group
American Management Association
XML User's Group
GSA Federal Government affiliation
DC Webmasters Group
Washington, DC National Executive and Professional Women
Women in Defense
Women in Technology International (WITI)
Toastmaster's Club
Society of Singers (Board of Directors, 1999-2001)
American Federation of Television and Radio Artists

Websites: http://www.highvizconsulting.com/ http://www.highvizpr.com/ http://www.abbebuck.com/

Referenced information on-line:

www.venturestreet.com/es/a/reputation.asp
Your Reputation and Damage Control

The Role & Importance of a Facilitator
Role of a Facilitator

http://www.imakenews.com/worldwit/e_article000374499.cfm?x=b11,0,w
The Presenter as Actor

Amazon.com: Keyword: "abbe buck"Google Keyword: "HighViz"

"HighVizPR"Yahoo Finance/Hoovers: "HighViz Consulting Group"


REFERENCES AND ADDITIONAL INFORMATION AVAILABLE UPON REQUEST

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