PO Box 147,
John Marshall Highway
Haymarket, Virginia 20168-0147
Phone: (703) 753-4100 (office)
SUMMARY : Hands-on Public Relations/ Public Affairs Professional with Project Management / strategic planning skills. Strategic communication and public relations, public affairs support, relationship building in the government arena. Speechwriter for non-profits and for
top military and civilian echelon through associations such as AFCEA, ITAA and Women in Defense. “Shipley Certified” proposal manager/writer/edi tor. Worked with United States Military, US Department of Defense, Office of the Secretary of Defense, Civilian and Intelligence agencies. Well-developed affiliations and alliances within information technology, academia, corporate, and non-profit entities, including the United Servicemen's Organization (USO), corporations (Greenberg Traurig, LLP, IBM), and Federal agencies (US Army, NSA, HHS).
CLEARANCE: Defense Secret (Active)
08/99 - Present
HIGH VIZ CONSULTING GROUP/(HighVizPR) Vienna, VA
Principal Consultant / Public Relations Director / Project Manager/Public Affairs Manager
Public Relations Professional with ten years' communications experience in areas such as:
· Strategic Communications Plans
· Development and Production of Publications
· Presentations and Oral Communications
· Crisis Communications; Reputation Management
· Internal Communications
· Media Relations
· Public Affairs – Advocacy -Speechwriting
· Writing Articles
· Public RelationsManagement and Training
· Special Events Training
· Podcasting, webcasts, weblogging, eMedia. video production. micro-blogging
Podcast: Auburn University Interview: (Professor Robert French): http://is.gd/9L81
Public Relations, Public Affairs: Skills utilized for customers including those listed below, editorial guidance, web builds, and communication strategy, often with a recommendation of a key marketing and branding concept. Acting in role as company / corporate spokesperson (liaison to all media for CEO or corporate principals); writing press releases (AP Style), sound bites, Internet links to key corporations and major trade publications, webcasting, bookings on broadcast media (see: PR Web online portfoio at www.highviz.net and www.abbebuckpublicrelations.blogspot.com)
Public Relations and Agency experience as Account Manager working as liasion and strategic alliance partner with traditional prime contractors clients, including SAIC, CSC, Harris Corporation, BAE, Silo Smashers, L-3 Communications, ASSYST, ATSC, BearingPoint, Raytheon, CACI, Booz Allen Hamilton, DRC. Active direct representation for The USO of Metropolitian Washington, The US Army (Army Knowledge On Line), DISA, Department of Veterans Affairs, The Rendon Group, Greenberg-Traurig, LLP, Akin-Gump, other law firms, lobbying firms, government agencies).
Media experience: Crain Business, Forbes, Washington Business Journal, (ABC-TV), Politico, Army Times, Stars & Stripes, Club Corp, New York Times, Government Executive, The Hill, Roll Call, Kerrigan Media (Military Information Technology) traditional media and on-line.
Project Management: Responsibilities included day-to-day Project Management through a 'Sequence of Events' formula from start to finish. Skills utilized included those in group facilitation, Complete Project Management and Account Management, including managing production teams, administrative support, human resources and outreach.
Customer Base: Client base that consisted of select and diverse customers, including:
-The Rendon Group (2007-2008) Assisted in Iraq Public Affairs support for MND-B contracts; instrumental in the company winning a recompeted contract ($30 Million, 4 years: under Shipley Associates/LSI)
-Advanced Software Systems (ASSYST); Capture Management Strategy, Federal Business Development "C' level entrees, plus full Public Relations Buildup on website with PR scenarios built from 2005 through 2008: also worked
-BoardBoost: Sarbanes Oxley Seminar company: Complete promotional marketing and public relations, creating start up including full build of website, and production of five televised seminars on TV Worldwide ( http://www.tvworldwide.com/ ).
-Connection Concepts/DataPortal (IBM Premium Business Partner): Product strategy aquisition for IBM
-USO of Metropolitan Washing
-EZ Certify.com, LLC ( SBA 8(a) Certification company responsible for corporation seminars.)
-Information Experts, Small, woman owned, 8(a): PR, Marketing Communications and Business Development from 2004-2005; Government liaison for US Navy, Army, DOD, EPA, VA, SSA, HHS, DHS.
-Greenberg Traurig, LLP, (Native American clients including Chitimacha, Agua Caliente HUBZone Military Business Project,) 2003-2004.
-Data Systems Analysts, (US Army Knowledge On Line), DISA liaison for PAO Office (Betsy Flood), Ft. Detrick (DISA TKO) Army Knowledge OnLine (CECOM and AMC Offices concurrently as Content Manager).
-Aaker and Associates Public Speaking, (East Coast Representative), www.davidaaker.com.
Specialized Skills set: A solid "Top Down" approach: Direct contact with CEO - COO - CIO approach was incorporated in many facets of day-
Business methodology focused on developing new concepts for clients through complete strategic and tactical levels by branding, promoting and marketing products and services within commercial Fortune 500-1000 mid-range corporations and
4/97 - 06/99
IBM - LOTUS DEVELOPMENT CORPORATION
Client Relationship Manager, Defense and Civilian agencies
Military - Civilian prospecting, penetrating and developing new/existing markets for Lotus Government Sales and Marketing Region. Accounts included US Department of Defense: (Office of Secretary Defense, C3i, US Army/ASC, TRADOC, AMC; DISA, DLA, DoDEA, OSD, DFAS, DARPA); US Courts/AO (30 REGIONS) SSA (22 REGIONS) US Department of Treasury (fourteen Bureaus, including IRS, US Cus
L-3 Communications - Titan Systems (SEMCOR, Inc.)
Corporate Headquarters, Mt. Laurel, NJ
Acted as Information Systems and Services' "front-end" Manager for all of SEMCOR's accounts in both Federal and Commercial Divisions. Cus
Active liaison with Lotus Development Corporation, Microsoft, Hewlett-Packard, SUN Microsystems, Sybase, Oracle, COMPAQ, Novell. CA, BAAN, SAP.
SPECIAL MENTION: Corporate Spokeswoman for Titan/SEMCOR Warminster, PA, Aberdeen Proving Ground, MD and Ft. Monmouth, NJ fpr print and broadcast media: generated 25 press releases in three-year period. Set up 10 interviews for principals and CEO's at major media outlets within furst year if service,
Responsibilities included: set-up for full Requirements Analysis consulting) for all I S & S engagements. Heavy infiltration using "
As part of I S & S team, contributed up
Dale Carnegie Courses (Sales and Public Speaking/Graduate Instructor)
Dale Carnegie Courses (Sales and Public Speaking/Graduate Instructor)
Associations: Toastmasters, Women in Defense, AFCEA, ACT
Strategic Selling, Miller Heiman
Capture Management, Price to Win, Proposal Management, Orals (Shipley Certified)
"Advanced Project Management" GMU Project Management program
Technical training or knowledge in:
All MS packages: MS Office 7, SharePoint, excel, word, Power Point, Outlook; Adobe,IBM, Websphere, Lotus Notes, SUN, CA, Remedy
Social Media Expert (Twitter, Facebook, My Space, Blogger, YouTube, Reddit, Digg, Technorati, Wiki, Knowledge Management, Content Management, Mobile Blogs, Vlogging, Micro-blogging Specialist)
References available upon request
Portfolio available upon request